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Social Media Video Ads for Your Brand

We plan, script, film, and edit high-performing social media video ads for TikTok, Meta (Instagram, Facebook), YouTube, and LinkedIn. Our creative is UGC-style, clear, and conversion-focused. You get platform-ready files, fast turnaround, and messaging that matches your brand.

What We Make

We offer a range of formats depending on your needs:

  • Platform-specific exports: 9:16, 1:1, and 4:5
  • 15–30 second direct-response ads with strong hooks and clear CTAs
  • Problem-solution demos and creator-led testimonials
  • Multiple hook and CTA variants for fast A/B testing
  • Captions/subtitles and thumbnail frames

Built for Reels, Shorts, TikTok, Facebook, and LinkedIn

We tailor framing, pacing, captions, and aspect ratio for each placement. Expect native-feeling creative that earns attention in the first three seconds and moves viewers to act.

Our Approach

We build direct-response, UGC-style social media video ads that sound like real people, not scripts. Each concept follows Google’s ABCD framework—Attention, Branding, Connection, Direction—to improve watch time and conversion. See the ABCDs of effective video ads (Google).

  • Attention: a 0–3s hook with motion and clear on-screen copy
  • Branding: product or brand present early without breaking the story
  • Connection: simple, benefit-led narrative with captions and light social proof
  • Direction: one specific call to action on screen and in voiceover

We tailor pacing, captions, and aspect ratio for TikTok, Instagram Reels, Facebook, and YouTube Shorts, and we deliver multiple hook and CTA variants so you can test quickly.

Process

Here’s what you can expect in the process of creating your social media video ad.

  • Brief. Goals, audience, offer, and success metrics.
  • Script. Hook, value prop, message map, and CTA options.
  • Shoot. On-camera delivery, product B-roll, clean audio, good light.
  • Edit. Retention-friendly pacing, subtitles, and platform optimization.
  • Launch. Ready-to-run exports, plus quick iterations once results come in.

Deliverables

  • Primary ad (15–30s or 30-60s)
  • 2–4 alt hooks and CTA variants
  • Captions/subtitles and SRT files
  • Thumbnail frames and cover text
  • Platform-ready files for TikTok, Instagram, Facebook, YouTube

Add-Ons

  • Editing-only from your footage
  • Voiceover and on-screen talent
  • Creator licensing and whitelisting support
  • Script packs for in-house filming
  • Longer cuts (45–60s) and 6–10s bumpers

Why Purslane Media

We’re writers and creators who build clear, persuasive ads that feel native to the feed. Strong openings, crisp benefits, clean edits, and a measurable call to action. Easy to review, easy to launch.

FAQs

What is a social media video ad? A short, paid placement on platforms like TikTok, Instagram, Facebook, LinkedIn, or YouTube Shorts. It’s built for vertical viewing, fast hooks, and a clear next step.

How long should my ad be? Most ads run 15–30 seconds. We can also create 6–10 second bumpers or 30–60 second explainers when the offer needs more context.

Can you provide scripts and talent? Yes. We handle scripting and can film with our creators or coach your team on camera. Editing-only is available.

Do you customize for each platform? Yes. We deliver platform-specific cuts, captions, and aspect ratios.

What about usage rights? Paid social usage is included. Extended licensing is available on request.

Next Steps

Ready to plan your first set of ads? Contact us for a quick discovery call. We’ll align on goals, outline a test plan, and share a clear quote and timeline.